At the helm of Temporal Brand Consulting is its founder and managing director Dr Paul Temporal, a leading global expert on brand creation, development and management with over 25 years of experience in consulting and training. His expertise is unrivalled, having worked with leading companies and governments. He is also well known for his practical and results-oriented approach.
Dr Paul has also written and published widely in many journals and media. Among his best selling books are:
Corporate Charisma: How to Achieve World Class Recognition by
Maximizing Your Companyís Image, Brands and Culture
(co-authored with Dr Harry Alder)
Strategic Positioning: Creating Growth, Generating Profits, Achieving
Branding In Asia: The Creation, Development and Management
of Asian Brands for the Global Market
Hi-Tech High-Touch Branding: Creating Brand Power in the Age of Technology
(co-authored with K.C. Lee)
Romancing The Customer: Maximizing Brand Value Through Powerful
Relationship Management (co-authored with Martin Trott)
Advanced Brand Management: From Vision to Valuation
The 22 Immutable Laws of Marketing in Asia
(co-authored with Al Ries and Jack Trout)
Public Sector Branding in Asia
Asiaís Star Brands
Dr Paul has also tirelessly devoted much of his time in consulting and training all over the world. Organisations for which he has consulted, both local and international, include APEC, Gulf Co-operation Council, United Arab Emirates, Governments of Canada, China, Dubai, Great Britain, Malaysia, New Zealand, and Singapore. In addition he has worked previously with the Thatcher Administration, British Civil Service, World Bank, European Community, and several African governments.
Dr Paulís corporate clients include Coca-Cola Corporation, Microsoft, Onyx, Intel, Marks and Spencer, British American Tobacco, China Power and Light, Maybank, Sime Darby Group, Standard Chartered Bank, Fraser & Neave, Motorola, JTC, iDA, Suzuki, Kao, Panasonic, TDK, National Trades Union Congress (Singapore), Raffles International Hotels, Times Publishing Group, Cerebos Asia-Pacific, Pensonic Holdings, Singapore Telecoms and many more.
He is a much sought after speaker and has been a regular contributor at major international conferences and round table events, such as those organised by The Economist Group and Business Week.
Dr Paul was educated at Leeds and Oxford Universities in the United Kingdom and holds a Bachelorís, Masterís and Doctoral degrees in Management. He also holds a degree in Economics and a post-graduate Certificate in Education. He has lectured at many of Asiaís top business schools and is currently a visiting Professor in Marketing at Shanghai Jiao Tong University, China. He is also a member of the editorial board of the Asia Pacific Journal of Marketing and Logistics. He has recently been appointed by the Chinese Government (and related brand promotion institutions and top corporate brands) as the premier brand consultant to the China New Brand programme Ė a cross industry initiative to generate global brands.