In addition to being a leading branding consultant and trainer, Dr Paul Temporal is also an established author. He is meticulous in transferring his passion, ideas and suggestions on branding and related issues into books. You can find information on most of his bestselling books here.

Just click on the image of a book cover to get more information on that particular book.


Advanced Brand Management: Managing Brands in a Changing World

The Branding of MTV: Will Internet Kill the Video Star?

B2B Branding in Malaysia
(Kanyin Publications, 2006)

Asia’s Star Brands (John Wiley & Sons, 2006)

B2B Branding
(International Enterprise Singapore – Singapore Government, 2005)

Public Sector
Branding in Asia
(Marshall Cavendish International, Times Editions, 2004)

The 22 Immutable
Laws of Marketing
in Asia
(John Wiley & Sons, 2003)

Advanced Brand
Management
(John Wiley & Sons, 2002)

Romancing
the Customer
(John Wiley & Sons, 2001)

Hi-Tech Hi-Touch
Branding
(John Wiley & Sons, 2001)


Branding in Asia
(John Wiley & Sons, 2000; Revised Edition 2001)

Strategic Positioning
(Oxford University Press, 1999)
 

Corporate Charisma
(Piatkus, 1998)