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About the Book

The consumer market is a fickle place where even the most stable of relationships can falter. So how do you keep your customers loyal, increase your market share and build the value of your brand? The key lies here. Dr Paul Temporal and Martin Trott draw on their extensive international experience to reveal the secrets of successful brand building through customer relationship management (CRM).

Romancing the Customer is filled with practical tips and checklists to ensure an enduring and meaningful relationship with your customers and long-term affection for your brand. Case studies from around the world include:

Barclays Bank
British Airways
its4me plc
Pan Pacific Hotel Group

The techniques and advice given in this book are indispensable for all companies, regardless of size or industry, and will help you to:

Build brand value quickly
Attract and retain customers
Gain market share
Earn more profits
Strengthen brand loyalty
Extend value to investor relations
Motivate staff
Develop better products
Achieve unbeatable levels of customer service

This is the ultimate guide to building a lasting and sizzling love affair with your customers.

This book is available at all major bookstores worldwide.