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About the Book

This book takes a look at how public sector players in Asia can use branding in attracting public resources and public attention to great advantage. Dr Paul Temporal has, through this book, takes readers through the theoretical aspects of brand management. This is illustrated by real-life examples from around the world, including many case studies of household public sector brands. Public Sector Branding in Asia is useful for those involved in public sector marketing.

This book is available at all major bookstores in Asia.