About the Book
One of the ways to achieve sustainable growth in any market is a recognisable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. In this groundbreaking book, Asia’s leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance.
Branding in Asia contains over 20 case studies of leading Asian and Western brands including Acer, Banyan Tree Hotels & Resorts, BMW, Levi Strauss, Padini, Royal Selangor, Starbucks, Tiger Balm and many more.
Packed with illustrative examples, techniques, advice and exercises, this invaluable book will help any company, regardless of size, to:
build a strong brand image;
create a unique and sustainable competitive advantage;
develop solid plans for international expansion;
access and penetrate new markets;
gain global recognition
This book is a must for anyone responsible for business growth in the 21st century.
This book is available at all major bookstores worldwide.