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About the Book

Whatever business youíre in, branding is of paramount importance. The increasing application of technology in all aspects of business has made the world of branding more complex than ever before. From banking to biotech, cosmetics to cars, home theatres to health foods, developing a good brand strategy is no longer and option, itís a must.

Hi-Tech Hi-Touch Branding outlines steps that every technology-based business must take to develop a brand strategy that not only presents growth opportunities but also fulfill the needs of consumers. It also offers concrete tools for companies to create a successful brand strategy on the Internet.

This book is available at all major bookstores worldwide.