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About the Book

Corporate Charisma presents the new century’s blueprint for “working smart” – a step-by-step guide to growing, harnessing and directing your company’s energies for maximum impact, endurance, brand vitality and profit.

This accessible and authoritative book explains the interaction of often vaguely understood fundamentals such as vision, mission, values, corporate personality, strategic positioning, market research, customer segmentation and brand management. It then transforms the whole into simple steps, explanations, exercises, checklists and even a training template – invaluable for companies of any size, in any sector.

Written by world experts in the creation of unique corporate personality, Corporate Charisma is a practical, cutting-edge business tool for every CEO, marketing manager and entrepreneur.

This book is available at all major bookstores worldwide.