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About the Book

This book offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, it continues to lag behind in its presence on the global branding scene. But times are changing, and Asiaís Star Brands highlights how public sector and private sector organisations are responding to the challenge through the study of 30 cases throughout the region.

In a fascinating and in-depth look at a broad spectrum of branding strategy and activities across many industries, this book will give you a plethora of ideas and opinions on what it takes to develop a great brand.

If you are a:
chairman or board member
chief brand officer
chief executive
marketing director
brand or marketing manager
communications specialist
management consultant or business advisor
financial controller
business student

then read this book. Donít miss it. Learn from others. Change your mindset.

This book is available at all major bookstores worldwide.