Introduction
Excerpts
Reviews
View more books
“Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been known about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It’s vital reading for anyone committed to doing business in Asia.”

- Miles Young, Chairman of Ogilvy & Mather, Asia Pacific

“China and Japan as well as India and the Emirates suggest remarkable achievements by local companies in the fields of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal’s book provides spectacular business cases and broader key lessons. It should become a major reference for any practitioner and scholar, whether Asian or not, whether a marketer or a general manager. I rank it in my short list of relevant texts about competition and success in the coming years.”

- Professor Jean-Claude Thoenig, INSEAD

“A well-managed brand is the lifeline of any successful company. This helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands.”

- Professor John Quelch, Harvard Business School

“It is often said that the 21st Century is Asia’s. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future.”

- Richard CM Wong, Founder & Chief Listener of TEC Asia Centre