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About the Book

The 22 Immutable Laws of Marketing in Asia brings together three of the world’s leading marketing and branding specialists. Al Ries, Jack Trout and Paul Temporal have combined their experience and expertise to identify the definitive rules that govern marketing in the Asia region. Their irreverent but honest insights provide practical advice and valuable suggestions for anyone who aims to survive and prosper in today’s dynamic and increasingly competitive environment.

Drawing on dozens of examples from leading companies around the region, the authors outline the rules that should govern any marketing strategy. Packed with ideas and wisdom, we are introduced to new areas that are relevant to today’s business world such as:

The Law of the Heart (Emotion)
Capture the emotions of your audience by tugging at their heartstrings and understand what drives their behaviour.

The Law of Origin
Improve your credibility and change consumers’ perception of your products.

The Law of Exclusivity and Superiority
Establish a superior position in the consumers’ minds and use exclusivity to drive your marketing strategy.

The 22 Immutable Laws of Marketing in Asia provides enduring lessons that will enable companies to thrive and flourish globally.

This book is available at all major bookstores worldwide.