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"To the Asian business community: If you can only read one book on marketing, read this one! The authors have taken their 22 Laws of Marketing and shown countless cases of Asian firms that are prospering by following these marketing laws. Learn from this book what your smart competitors are doing.
- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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"This book obeys the First Immutable Law of Writing clarity. It is an absolutely splendid read, the perspectives are delivered succinctly, and each is a true nugget of wisdom. It is like popping in for a friendly consultation with a guru, rather than facing a wall of dense, forbidding text. Its the kind of book that marketers, account planners and ad agency folks can pick up and revisit for inspiration again and again, whenever they need to kick-start their thinking.
- Jim Aitchison, Author of How Asia Advertises
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"This book is succinct and refreshing. It delivers 22 laws that every marketer would find interesting and should keep on hand. The format makes it easy to find inspiration whenever you need it.
- Jennie Chua, President and Chief Operating Officer of Raffles International Ltd
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