Similiar to the books written by Dr Paul Temporal, articles written by him and his team of consultants are insightful and packed with revolutionary ideas on branding and brand management.

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Is Branding Morally right?

Lifestyle Branding: Integrating Relevance Into The Customer-Brand Relationship

Can Asian SME’s perform in the Global Branding Arena?

Case Study: Intel Corporation's Re-Branding

Co-Branding: Nike Runs With Apple

Sport as a Brand Vector

Branding for Survival in Asia

Tracking and Valuation

Brand Communications and Naming

Managing your Brand Successfully

Branding for SMEs

A Winning Brand Strategy