Similiar to the books written by Dr Paul Temporal, articles written by him and his team of consultants are insightful and packed with revolutionary ideas on branding and brand management.

Click on an article title to read the article.

Islamic Brands Ready for Take-Off

Managing Brands in a Changing World

Managing Brands in the Retail Industry under Economic Uncertainty

Building Your Brand through Effective Press & Media Relations

Building Brand Obama

Is Branding Morally right?

Lifestyle Branding: Integrating Relevance Into The Customer-Brand Relationship

Can Asian SME’s perform in the Global Branding Arena?

Case Study: Intel Corporation's Re-Branding

Co-Branding: Nike Runs With Apple

Sport as a Brand Vector

Branding for Survival in Asia

Tracking and Valuation

Brand Communications and Naming

Managing your Brand Successfully

Branding for SMEs

A Winning Brand Strategy