Similiar to the books written by Dr Paul Temporal, articles written by him and his team of consultants are insightful and packed with revolutionary ideas on branding and brand management.
Click on an article title to read the article.
Islamic Brands Ready for Take-Off
Managing Brands in a Changing World
Managing Brands in the Retail Industry under Economic Uncertainty
Building Your Brand through Effective Press & Media Relations
Building Brand Obama
Is Branding Morally right?
Lifestyle Branding: Integrating Relevance Into The Customer-Brand Relationship
Can Asian SME’s perform in the Global Branding Arena?
Case Study: Intel Corporation's Re-Branding
Co-Branding: Nike Runs With Apple
Sport as a Brand Vector
Branding for Survival in Asia
Tracking and Valuation
Brand Communications and Naming
Managing your Brand Successfully
Branding for SMEs
A Winning Brand Strategy