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Brand UAE, 10 September 2005

High ranking officials from the Gulf’s tourism sector will attend an intensive two-day branding workshop organised for the GCC Tourism Committee at the Fairmont Hotel in Dubai on the 20th and 21st of September.

“The workshop in Dubai has been designed to provide a seamless transfer of knowledge and skills,” said the Dubai Department of Tourism and Commerce Marketing’s, Director Operations & Marketing, Mohammed Khamis bin Hareb who represents the UAE on this committee. “The objective is to make the high-calibre participants attending the event, self-reliant in branding matters for the future,” he remarked.

Senior officials involved in the branding and marketing of destinations within the GCC have confirmed their participation at the event. This includes officials involved in the promotion of tourism in the UAE as well as Bahrain, Oman, Qatar, Kuwait & Saudi Arabia.

“We have identified Temporal Brand Consulting, the leading branding consultancy in Asia to conduct these workshops and the programme will focus on brand strategy implementation,” Mr bin Hareb remarked.

Branding guru Dr Paul Temporal, author of seven bestsellers on branding in Asia with his unrivalled knowledge of the markets and cultures in the region would be conducting both the workshops.

“Building powerful brands is all about adding perceived value to a company, product or service, so that each brand has a unique identity,” said Dr Temporal. “It is also about creating and developing the emotional associations that attract consumers, and this is best done by adding personality to the brand. The development of a strategic brand platform therefore depends on careful selection, development and management of a brand personality, and proposed ownership of a specific and unique position in the minds of consumers,” he observed.

Temporal Branding Consulting’ experience spans a wide spectrum of industry sectors from governments to powerhouse global brands to entrepreneurial local companies.

Public sector assignments successfully completed by Temporal Brand Consulting include: Advisory work on re-positioning Canada in Asia; Brand strategy advice to the government of China on how to develop China's top 100 brands for global competition; Re-positioning Britain in Asia working for the Foreign and Commonwealth Office, Department of Trade and Industry, the British Council and other organisations to gain inclusivity in brand strategy formulation and implementation; Global research and brand strategy to develop Malaysia's image as a top tourist destination; Worked with New Zealand government and private sector to develop a new brand strategy for Asia; Global positioning strategy development for Singapore.

Dr Temporal is one of the world's leading experts on brand strategy and the thought leader for branding in Asia. Temporal Brand Consulting has offices in Singapore, Kuala Lumpur, Bangkok, London, St. Louis (USA) Shanghai & Beijing.

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